Interior Designer
Ghanda Clothing Store
Interior Design
Location
Stockland- Greenhills Shopping Centre, NSW.
Pre-design Condition:
Re-design and fit out of existing 137sqm retail tenancy.
Client Brief:
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An updated remodelling of the retail environment through spatial planning, bespoke joinery, and material selection.
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An immersive and memorable shopping experience, with a focus on long term sustainability
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Creating an optimal customer brand experience
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Reflecting on the brand ethos, brand culture & brand perceptions
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Incorporating high quality materials and finishes while employing innovative technologies
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Software:
Revit, 3dsMAX & Photoshop
Ghanda Clothing, and Australian retail store originating in Torquay, Victoria, requires a redesign for one of its current regional NSW store locations. The design scheme embodies the essence of Ghanda’s playful and adventurous brand identity and the surf and skate culture they are strongly linked to. Inspired by the ocean, calming colours and high-quality materials, this space offers a completely new brand experience that reflects the true Ghanda experience with homage to its roots in Torquay and an inviting and fun retail experience.
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The exploration of natural textures and materials offers a more interactive and memorable experience for shoppers. As a reflection of the brand’s connection to the environment and earthy colour scheme the exterior fashions floor to ceiling Tasmanian Oak cladding. While catching the eye of shoppers this storefront enables the store to stand out amongst its competitors.
The interior scheme offers a clean yet vibrant experience. The rippled ceiling meets weaving walls enticing the customer in for a memorable experience.
The material selection is sourced from strictly domestic and sustainably attained suppliers. The materiality explores natural timber, red clay, pink hues through terrazzo benchtops, patterned tiling and exposed brick. Interactive touch-screens allow for customers to book in for screen-printing workshops within a few taps. While not in use they display the upcoming fashion collections.
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The screen-printing workshop at the front of the store extrudes the store front spiking the interest of those passing by. Display stands of organic form are spread throughout while capsules embedded into soft curving walls showcase the latest merchandise. The change rooms are fitted-out with timber bench seating, towering arched mirrors and emerald tiles. This design brings a new level of excitement back for Ghanda shoppers.
