Interior Designer
'Home' Campaign: Little Creatures Brewing Company
An Integrated Campaign Strategy
Software
Photoshop, InDesign & Premiere Pro
Client Brief:
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Create an integrated marketing campaign employing a combination of mixed media content over multiple channels for the brewing company, Little Creatures.
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Visualise the message with digital artwork for campaign touchpoints (traditional and new media)
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Develop campaign strategy defining tourism’s impact on Australian Indigenous land, how it is communicated and the media platforms that will be used.
Originating from Freemantle, Western Australia the brewing company, Little Creatures values a strong sense of community and equality, referring to their breweries as their ‘home’. They are actively participating in local and environmental initiatives that are creating change for the greater good. This campaign ties in perfectly with the Little Creatures tone of voice reflecting their brand ethos and values.
The campaign named, ‘Home’, aims to depict the importance of home and how lucky we are to call Australia home. What ‘home’ means is subjective to every person. So, we set out to ask our audience, what does home mean to you? Through asking this we aim to collate the stories and sights from the place, people (or whatever it is) that makes home, home for you. Adopting a storytelling approach, we share the experiences from a diverse range of Australian individuals to educate, gain respect and share appreciation for all types of notions of “home”.
Featured Artists (left to right)
- Jakayu Biljabu
- Tootsie Daniels
- Bugai & Cyril Whyoulter
The campaign employs collaborations with famous artists and covers both traditional and new media strategy touchpoints, including:
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Streetside billboards
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Packaging design in collaboration with local Indigenous artists
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Social media posts
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Website design
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Campaign video
The visual style across all touchpoints remains true to Little Creature’s brand and visual identity employing bright and bold colour schemes and saturated imagery mirroring the richness of colour found within Australian landscapes.
By sharing diverse sights, scenes and stories, ‘Home’ encourages individual research and acknowledgement of various cultures and traditions within our country. It outlines the importance of learning about places before traveling to them, gaining an understanding and respect for the people, culture, and communities you may encounter.
Campaign Visual Style:
